"It's hilarious when the art world talks about the "overexposure" of its "superstars" like hirst or salle, when 99% of the population has not a clue about their work. just talk to people in ohio or cairo or moscow. i mean: the coke can has so much more cultural impact than-say-a walter de maria. pity the guys who designed the former are not as talented as the latter. or pity walter does not get as much exposure as the can. this, of course, is as much the fault of the art world as anybody's, with its exclusive openings, art speak bullshit, etc. i guess the only two 20th century fine artists who had real impact on world culture would be picasso and to a lesser degree warhol. sure is, it's much easier to create something good for the enjoyment of a small group of peopl ethan to create high qualit for the masses. in my little world: its so much more difficult to design a good cover for a huge band than for a tiny one. and yet, it is impossible to create high quality work and win the admiration of practically everybody: just look at the vietnam memorial, the simpsons, the volkswagen beetle, the eiffel tower." -stefan sagmeister

"In my experience, every designer whose prim aim in ging into business was to make money while at the same time producing good design, failed on botth counts. I believe that DESIGNING IS SOMETHING THAT YOU HAVE TO DO FOR LOVE. If you are commited first and foremost to producing good design then you'll make money as a by-product because good design is something that people are willing to pay for. But that financial reward is a bonus, a gift." - Minale Tattersfield